Midterm: Product/ Food/ Beaverage

Objectives:

  1. Learn about the digital workflow of the product, food, or beverage shots

  2. Learn how to conceptualize and previsualize subject, lighting, prop(s), and composition on a selected topic

  3. Learn how to technically operate and artistically set up lighting equipment on a selected topic to maximize aesthetic value and communicative approach

  4. Learn how to technically operate and artistically set up 35 mm. digital SLR camera and lenses on a selected topic to optimize depth of field and maximize the sharpness of photographic images

  5. Learn how to use a computer camera control application; Capture One, as an alternative technique to avoid self-reflection on the reflective subject

  6. Learn how to use both image management software (Adobe Lightroom) and image enhancing application (Adobe Photoshop) systematically, artistically, and effectively

Goals:

Apply art, knowledge, skill, and technique of digital studio photography to produce a digital studio photographic work with maximum aesthetic value and a communicative approach

Description:

  • Select a topic

  • Select a product to be photographed    

  • Conceptualize the key message

  • Previsulaize the lighting style

  • and props corresponding with the key message

  • Sketch the light diagram

  • Take picture

  • Do digital photo file management, digital enhancement, and project archival (of original RAW files and final version on both JPEG and PSD files) on the digital storage device

 

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