Midterm: Product/ Food/ Beaverage
Description:
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Select a topic
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Select a product to be photographed
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Conceptualize the key message
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Previsulaize the lighting style and props corresponding with the key message
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Sketch the light diagram
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Take picture
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Do digital photo file management, digital enhancement, and project archival (of original RAW files and final version on both JPEG and PSD files) on the digital storage device
Objectives:
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Learn about the digital workflow of the product, food, or beverage shots
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Learn how to conceptualize and previsualize subject, lighting, prop(s), and composition on a selected topic
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Learn how to operate and set up lighting equipment, technically and artistically, on a selected topic to maximize bpth aesthetic value and communicative approach
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Learn how to operate and artistically set up a 35 mm. digital SLR camera and lenses, technically and artistically, on a selected topic to optimize depth of field and maximize the sharpness of photographic images
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Learn how to use a computer camera control application; Capture One, as an alternative technique to avoid self-reflection on the reflective subject
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Learn how to use both image management software (Adobe Lightroom) and image enhancing application (Adobe Photoshop) systematically, artistically, and effectively
Goals:
Apply art directon, aesthetic perception, gastronomy sense, and technique of digital studio photography to produce a digital studio photographic work with maximum aesthetic value and effective communicative approach for seemingly stimulate appetite or purchase intention