Mockup Ad Campaign/
Packaging Design
Ad Campaign
Description:
Brainstorming on a creative brief of an advertising production package (print or web is recommended, not video) by the following:
• Product Profile: Product Description
• SWOT Analysis
• Clarify Goals and Objective: It must be consistent with the message strategy.
• Identify Target Audience: Who you want to reach?
• Determine Strategy: What “Big Idea” you want to sell?
• Decide Key Message: What “Key Message you want to say?
Then, the Execution will approach How to sell and How to say?
In this case, it will be 2 scanned sketches of artworks with a single mind message and within identical layout.
Objective:
1 To understand and practices the steps in a print ad production at least from research, strategy to execution
2 To understand and realize the importance of team work as a part of successful media production
3 To improve self-confidence in group meeting or public speaking as a part of enhancing communication skill
Learning Outcome: A mockup Ad production package; creative brief and execution of 2 Ad artworks
Packaging Design
Description:
Manually, not digitally, create an artwork (on the printouts of slide 27-34) based on the knowledge of Art Element, Composition and Aesthetics of Commercial Media Production.
Experiment on the different tools (such as pen, crayon, watercolor), technique (such as stamp or stencil), or style that effectively attract the designated target audience, 5-10-year-old children for both genders.
Select one, the most effective artwork, to initiate a packaging design of a product for kids
Objective:
Apply the knowledge of Art Element, Composition and Aesthetics of Commercial Media Production by creating artwork for a specific target audience.
Select one, the most effective artwork, to initiate a packaging design of a product for kids
Objective:
Apply the knowledge of Art Element, Composition and Aesthetics of Commercial Media Production by creating artwork for a specific target audience.
Learning Outcome: A mockup packaging design artwork